STEAM DOWN X FIFA 21

STEAM DOWN X FIFA 21

About

On October 1st, 2020 – Steam Down were invited by EA Sports and FIFA to take part in their global activation festival to celebrate the release of #FIFA21, which features their single ‘Etcetera’ ft Afronaut Zu on the game’s official soundtrack. The recording took place at Soup Studios in London and was live-streamed by The Floor.

Collaboratively, Steam Down and The Floor linked multiple social accounts for this live event, which was viewed thousands of times by a global audience and brought some much-needed positivity and spontaneous musicality to Winter 2020.

Innovative event uniting musical talent globally

Innovative event uniting musical talent globally

Sponsorship funded online single launch

Sponsorship funded online single launch

Grew a much larger audience on social media

Grew a much larger audience on social media

Raised the profile of the band by extending social reach

Raised the profile of the band by extending social reach

The Floor was integral in streaming our FIFA21 world premiere performance to all our platforms. Their tech innovations allowed us to go live to all platforms at once whilst having a landing ground to grow our following!
Ahnanse Steam Down

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