STEAM DOWN X FIFA 21
On October 1st, 2020 – Steam Down were invited by EA Sports and FIFA to take part in their global activation festival to celebrate the release of #FIFA21, which features their single ‘Etcetera’ ft Afronaut Zu on the game’s official soundtrack. The recording took place at Soup Studios in London and was live-streamed by The Floor.
Collaboratively, Steam Down and The Floor linked multiple social accounts for this live event, which was viewed thousands of times by a global audience and brought some much-needed positivity and spontaneous musicality to Winter 2020.
Innovative event uniting musical talent globally
Sponsorship funded online single launch
Grew a much larger audience on social media
Raised the profile of the band by extending social reach